I use SEMrush, Ahrefs, Moz, and Ubersuggest for keyword research, competitor gap analysis, backlink audits, and rank tracking across hundreds of target keywords at once. These tools give me the data to prioritize SEO investments and measure organic performance directly against pipeline and revenue outcomes.

I manage and optimize paid campaigns through Acquisio, WordStream, Optmyzr, and Ryze AI, using automated bid management and real-time performance alerts to reduce wasted spend across $200K+ monthly budgets. These platforms let me run large campaign portfolios across multiple clients efficiently without sacrificing granular control.

I schedule, publish, and monitor social content across Hootsuite and Buffer, managing 10+ profiles simultaneously with each platform's analytics informing content format and optimal posting cadence. Centralized scheduling keeps multi-platform publishing consistent and eliminates the manual daily effort.

I build, segment, and automate email programs in Mailchimp, Hubspot, and Constant Contact, with properly segmented campaigns consistently outperforming non-segmented sends by 30% or more on open rates. Ongoing A/B testing within each platform tightens subject lines, send times, and CTAs.

I build and manage marketing websites on WordPress, Duda, Wix, Webflow, Squarespace, TagDiv, Shopify, and Adobe Magento, having managed 100+ client and company websites across these platforms throughout my career. Working directly in the CMS cuts dependency on development resources and accelerates website updates significantly.

I use CRM tools like HubSpot, Microsoft Dynamics, Odoo, and Bitrix to manage lead records, track pipeline stages, and measure campaign attribution from first touch to closed deal. Clean CRM data is the foundation for the 50% MQL-to-SQL conversion and another 60% SQL to opprtunity improvement I achieved at Commport Communications.

I use Google Analytics, Search Console, Microsoft Clarity, and Hotjar to understand how visitors find, navigate, and convert on marketing pages, analyzing thousands of session recordings to identify friction points. Heatmaps and session recordings surface conversion blockers that standard analytics data misses.

I build live performance dashboards in Google Data Studio, Power BI, Tableau, and Agency Analytics, consolidating data from 5+ sources into single views built for leadership, sales, marketing teams and client reporting. Clear visual reporting cuts the time stakeholders spend interpreting results and accelerates budget and strategy decisions.

I use Productboard, Aha!, Jira Product Discovery, and Notion to align product priorities with marketing timelines and keep launch plans in sync with engineering delivery. Roadmap visibility 6–8 weeks ahead means positioning and content are ready before a feature ships, not assembled after.

I gather and analyze customer sentiment through Typeform, and MS forms to identify gaps between how we describe the product and how buyers actually experience it. Closing those gaps has directly supported NPS improvements and sharper conversion performance on product-led landing pages.

I build and distribute sales assets through Highspot, sharepoint, and Loom so reps always have current, collaterals, one-pagers, demos and battle cards materials in one place. Usage analytics inside these platforms show which assets actually move deals forward versus which ones reps consistently ignore.

I use Klue, Crayon, SimilarWeb, and Owler to monitor competitor messaging, pricing changes, and market movements in real time, reviewing updates at least weekly. Regular competitive briefings keep the sales team informed and differentiation sharp without relying on battle cards that are out of date.

I manage cross-functional launch timelines in Asana, Monday.com, Trello, and ClickUp, keeping design, content, sales, and product aligned on dependencies and deadlines across teams of up to 12 people. A single shared project view replaces scattered email threads and eliminates the last-minute launch surprises that derail timelines.

I manage review presence and gather buyer intent data through G2, Capterra, Software Advice, TrustRadius, and GetApp, using those signals to prioritize outreach to accounts showing active buying behavior. Strong review profiles on these platforms influence over 70% of B2B purchase decisions before a prospect contacts sales.

I work in HubSpot, Microsoft Dynamics, Odoo, and Salesforce to track lead quality, MQL-to-SQL conversion rates, and full-funnel campaign attribution from first touch to closed deal. Accurate CRM data underpins the 75% MQL growth and $1M+ pipeline contribution I've achieved at Commport Communications.

I document messaging frameworks, brand guidelines, and product marketing assets in Confluence, Notion, and SharePoint so distributed teams always work from the same source of truth. Centralized documentation reduces messaging drift across regions and channels where sales and marketing operate across multiple time zones.

I work in HTML5, CSS3, JavaScript, and jQuery to build responsive custom landing pages, fix layout and styling issues, and customize WordPress and Webflow themes without routing changes through a developer. Direct frontend access cuts campaign launch timelines by days compared to waiting in a development queue.

I use Python for marketing automation scripting and API integration, connecting third-party tools when native integrations fall short of what a campaign or workflow requires. Backend access lets me solve data and automation problems that would otherwise sit in a development backlog for 2–4 weeks.

I design and manage MySQL databases for marketing and e-commerce applications, maintaining data integrity, access controls, and file structure as datasets scale to millions of records. Well-structured databases make segmentation, reporting, and campaign targeting more accurate and less dependent on manual data cleaning.

I build and manage marketing websites across WordPress, Webflow, Duda, and Shopify, having worked on 100+ sites handling theme customization, plugin configuration, page speed, and technical SEO. Managing the CMS directly means marketing moves at its own pace rather than waiting on engineering capacity.

I connect CRMs, email platforms, and analytics tools through APIs and platforms like Zapier and n8n, creating data flows that eliminate manual handoffs and save 5–10 hours of repetitive weekly work. Automated integrations keep contact records, campaign data, and pipeline reporting in sync across the full stack.

I've built and managed Magento and Shopify storefronts, optimizing product feeds, resolving technical issues, and integrating payment and analytics tools across multi-country operations that generated over $2.5M in sales. That technical depth lets me identify and fix revenue-impacting issues faster than routing them to a generalist developer.

I pull marketing data from multiple sources, clean it with Python, and build dashboards in Tableau, Google Data Studio and Power BI that consolidate 5+ data streams into clear performance narratives. Accurate visualizations give stakeholders the context they need to make fast decisions without sifting through raw exports.

I design and build conversion-focused landing pages with clear visual hierarchy, fast load times, and tested CTAs, deploying through native CMS builders or Unbounce without engineering involvement. Pages I've optimized have driven conversion improvements of up to 100%, making iteration one of the highest-ROI levers available.